Master Sign Program Amendment for Aliso Creek Plaza (30814-30912 Coast Hwy.)
Summary
SCH Number
2025051065
Public Agency
City of Laguna Beach
Document Title
Master Sign Program Amendment for Aliso Creek Plaza (30814-30912 Coast Hwy.)
Document Type
NOE - Notice of Exemption
Received
Posted
5/23/2025
Document Description
A sign permit and variance to amend the existing master sign program for the Aliso Creek Plaza. A sign permit is required to allow for the placement of wall signs and blade signs, and to maintain an existing monument sign on the subject property; and a variance is required because the proposed master sign program includes a total proposed sign area that exceeds the maximum allowable sign area for the site.
Contact Information
Name
Anthony Viera
Agency Name
City of Laguna Beach
Job Title
Planning Manager
Contact Types
Lead/Public Agency
Phone
Location
Coordinates
Cities
Laguna Beach
Counties
Orange
Regions
Citywide
Cross Streets
Coast Highway and Wesley Drive
Zip
92651
Parcel #
656-191-30, -31, -32, -33, and -34
State Highways
Coast Highway
Notice of Exemption
Exempt Status
Categorical Exemption
Type, Section or Code
CEQA Guidelines Section 15301, or in the alternative Section 15311
Reasons for Exemption
The Project is exempt from CEQA pursuant to Section 15301, or in the alternative Section 15311, in that the Project consists of minor nonstructural modifications that would allow for the replacement and addition of certain commercial signage to be installed on existing commercial buildings, and an existing freestanding sign, with no expansion, nor modification of any existing or former use.
Further, none of the exceptions outlined in CEQA Guidelines section 15300.2 apply. The Project site does not contain any environmentally sensitive areas in that the site is fully developed with commercial buildings, a surface parking lot, and ornamental landscaping, and the City’s environmentally sensitive areas maps do not identify any such areas on site or within the immediate project vicinity. There will be no cumulative impact resulting from successive projects of the same type in the same place, over time. There are no unusual circumstances resulting in a significant impact on the environment in that the Project merely modifies the sign allowances for a developed shopping center, and those allowances are consistent with the signage allowed at other properties in that no tenant would be allowed to exceed one square foot of allowable sign area per linear foot of suite frontage. There will be no damage to scenic resources, including trees, historic buildings, rock outcroppings or similar resources, within a highway officially designated as a state scenic highway. The Project is not located on a hazardous waste site or any other site included on a list compiled pursuant to Government Code section 65962.5. The Project will not result in significant adverse impacts to historical resources as defined by CEQA. Consequently, additional environmental analysis is not necessary to meet the requirements of the CEQA.
County Clerk
Orange
Attachments
Notice of Exemption
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