Hilton San Diego Bayfront Temporary Sign Installation for Comic-Con 2025

Hilton San Diego Bayfront Temporary Sign Installation for Comic-Con 2025

The proposed project would consist of the installation of a temporary sign during Comic-Con International, San Diego (Comic-Con) by Hilton San Diego Bayfront (Applicant) in the city of San Diego, California. Comic-Con is a national event centered at the San Diego Convention Center (Convention Center), which also includes activities throughout Tidelands and the City of San Diego, activating the region with a one-of-a-kind event and bringing hundreds of additional visitors to the area. Events and displays are held, without limitation, at the park adjacent to the Hilton San Diego Bayfront and Convention Center, the Gaslamp Quarter, and many of the surrounding hotels. The Applicant has historically erected temporary signage during Comic-Con. The proposed sign would be displayed solely during the time immediately surrounding Comic-Con, for a total period of no more than one-month, with the option to change sign content up to one time during the one-month display period. No sign would be directed west towards the Bay, and no illumination of the sign would occur. It is anticipated that the displays on the sign would include products sold and events held at Comic-Con or by the sponsors of the event. In this sense, the sign may be considered onsite signage as it would be advertising goods or services available at Comic-Con or by one of its sponsors. The proposed sign would be placed on the outer wall surface of the Applicant’s facility, as follows: The northwest side of the Hilton San Diego Bayfront Hotel tower, facing towards the Convention Center, measuring approximately 44,744 square feet (238 feet wide by 188 feet high), approximately 70-feet high from the bottom of the sign to street level. The following items are prohibited pursuant to the District's standard approval and agreement for signage during Comic-Con and are not proposed as part of the project: (a) light shows; (b) electrical improvements to the sign, walls, or premises; and/or (c) illumination, including but not limited to, electronic, digital, or similarly illuminated components, of the sign, premises, or walls. The sign features, the temporary nature of the sign, the corresponding high-volume activation of the events and the urban nature of the surrounding area (i.e. the Convention Center, Petco Park, and downtown San Diego) would ensure that the sign would not create visual or aesthetic impacts. All works related to the proposed temporary sign, including installation, display, and removal, can only occur in the month of July 2025, closely corresponding with the duration of the Comic-Con event. The sign must be taken down and the facility returned to the same condition as it was prior to the installation of the sign no later than July 31, 2025. In no event would the sign be installed before and removed after the month of July. Both installation and removal would require the use of a boom lift. Due to its nature and limited scope, the installation of the proposed temporary sign would generate a minor amount of vehicle trips and would require limited use of equipment. Therefore, impacts related to air quality, greenhouse gas emissions, and transportation and traffic are not anticipated to occur. Furthermore, the Applicant would be responsible for complying with all applicable federal, state, and local laws regarding construction demolition debris, hazards and hazardous materials, and stormwater.

San Diego

San Diego

Southern California

San Diego