3100 Baldwin Park Boulevard Digital Billboard Project
Summary
SCH Number
2024121092
Lead Agency
City of Baldwin Park
Document Title
3100 Baldwin Park Boulevard Digital Billboard Project
Document Type
MND - Mitigated Negative Declaration
Received
Present Land Use
Present land use: vacant. Zoning: Freeway Commercial. General Plan Designation: General Commercial
Document Description
Project site is located on a developed property that abuts the northern edge of I-10, east of the Baldwin Park Boulevard interchange, and southwest of Francisquito Avenue. The project site is bound to the north by a retail commercial center, loading dock, and parking lot. The commercial center contains a department store, grocery store, and fast-serve restaurants. The I-10 overpass is located on the southern boundary of the project site. The Project Applicant proposes to construct a dual-faced, digital LED billboard with associated infrastructure connections adjacent to the SPRR tracks and within the SPRR right-of-way. Each of the two digital/LED billboard faces would be approximately 14 feet high and 48 feet wide, with an overall height of 80 feet; in addition, two 10-foot poles with cameras attached would be fixed to the apron of both billboards. The proposed billboard structure would be supported by a 6-foot-wide pipe column encased in a pole cover, bracing, and torsion tube connecting the billboards to the support structure. The pipe column would be installed on the northern side of the SPRR tracks with the digital/LED billboards crossing over to face drivers on I-10.
Project operation would include the display of alternating LED advertisements on two back-to-back billboards projecting in a single direction. Luminance of the LED advertisements would operate at 300 candela per square meter (cd/m2).
Contact Information
Name
Nick Baldwin, AICP
Agency Name
City of Baldwin Park
Job Title
City Planner
Contact Types
Lead/Public Agency
Phone
Name
Alison Rondone
Agency Name
FirstCarbon Solutions
Job Title
Senior
Contact Types
Consulting Firm
Phone
Email
Name
Kevin Donovan
Agency Name
AllVision
Job Title
EVP, Real Estate
Contact Types
Project Applicant
Phone
Email
Location
Coordinates
Cities
Baldwin Park
Counties
Los Angeles
Regions
Southern California
Cross Streets
North of I-10 Freeway, East of Baldwin Park Boulevard Interchange, and southwest of Francisquito
Zip
91706
Total Acres
0.1
Parcel #
8555-006-900
State Highways
I-10, I-605
Railways
Southern Pacific Railroad
Airports
N/A
Schools
Orangewood Elementary, Edgewood High School
Waterways
Los Angeles River
Notice of Completion
Development Types
Other (Digital Billboard)
Local Actions
Site Plan
Project Issues
Aesthetics, Agriculture and Forestry Resources, Air Quality, Biological Resources, Cultural Resources, Energy, Flood Plain/Flooding, Geology/Soils, Greenhouse Gas Emissions, Growth Inducement, Hazards & Hazardous Materials, Hydrology/Water Quality, Land Use/Planning, Mandatory Findings of Significance, Mineral Resources, Noise, Population/Housing, Public Services, Recreation, Schools/Universities, Sewer Capacity, Solid Waste, Transportation, Tribal Cultural Resources, Utilities/Service Systems, Vegetation, Wetland/Riparian, Wildfire
Public Review Period Start
Public Review Period End
Attachments
Draft Environmental Document [Draft IS, NOI_NOA_Public notices, OPR Summary Form, Appx,]
Notice of Completion [NOC] Transmittal form
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