Ventura Road Electronic Billboard


SCH Number
Lead Agency
City of Oxnard
Document Title
Ventura Road Electronic Billboard
Document Type
MND - Mitigated Negative Declaration
Present Land Use
Undeveloped land / RiverPark Specific Plan - Commercial Retail Land Use / Regional Commercial
Document Description
The Project involves the installation and operation of an electronic billboard on an approximately 1,000-square foot undeveloped site located on the north side of the U.S. 101 and immediately west of Ventura Road in the northern portion of the City of Oxnard. The 2030 General Plan land use designation is Commercial Regional. The Project site is located within the RiverPark Specific Plan and designated as Commercial Retail. Implementation of the proposed Project would require the approval of a Special Use Permit (PZ 20-500-06), a Development Agreement (PZ 20-670-05), and Street Vacation (PZ 21-660-03). The Special Use Permit allows for the development of an electronic billboard that would include a digital display of advertisements of various businesses, activities, services or products. The top of the billboard would be approximately 80 feet in height above the ground, and the dimensions of the electronic billboard sign would be 14.5 feet in height and 48.5 feet in width. The electronic billboard would have a two-sided light-emitting diode (LED) digital display that would have dimensions of 14 feet in height and 48 feet in width. The proposed Development Agreement will allow for the use of City property for the purpose of a Freeway Adjacent Digital Display Billboard and outline the required public benefits to be provided by the future development. The proposed Street Vacation would vacate the existing right-of-way to the City of Oxnard.

Contact Information

Joe Pearson II
Agency Name
City of Oxnard
Job Title
Principal Planner
Contact Types
Lead/Public Agency


Cross Streets
U.S. 101 and Ventura Road
Total Acres
Parcel #
State Highways
U.S. 101, State Route 232
See attached NOC.
Santa Clara River

Notice of Completion

State Review Period Start
State Review Period End
State Reviewing Agencies
California Air Resources Board (ARB), California Department of Parks and Recreation, California Department of Transportation, District 7 (DOT), California Department of Water Resources (DWR), California Native American Heritage Commission (NAHC), California Natural Resources Agency, California Public Utilities Commission (CPUC), California Regional Water Quality Control Board, Los Angeles Region 4 (RWQCB), California State Lands Commission (SLC), Office of Historic Preservation, State Water Resources Control Board, Division of Water Quality, California Highway Patrol (CHP), California Department of Fish and Wildlife, South Coast Region 5 (CDFW)
State Reviewing Agency Comments
California Highway Patrol (CHP), California Department of Fish and Wildlife, South Coast Region 5 (CDFW)
Development Types
Other (Electronic Billboard)
Local Actions
Use Permit, Development Agreement; Street Vacation
Project Issues
Aesthetics, Agriculture and Forestry Resources, Air Quality, Biological Resources, Cultural Resources, Cumulative Effects, Drainage/Absorption, Energy, Flood Plain/Flooding, Geology/Soils, Greenhouse Gas Emissions, Growth Inducement, Hazards & Hazardous Materials, Hydrology/Water Quality, Land Use/Planning, Mandatory Findings of Significance, Mineral Resources, Noise, Population/Housing, Public Services, Recreation, Schools/Universities, Sewer Capacity, Solid Waste, Transportation, Tribal Cultural Resources, Utilities/Service Systems, Vegetation, Wetland/Riparian, Wildfire
Local Review Period Start
Local Review Period End


Notice of Completion [NOC] Transmittal form
State Comment Letters [Comments from state reviewing agencies]

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