The Hub Plan, 30 Van Ness Avenue Project, 98 Franklin Street Project, and Hub Housing Sustainability District
Present Land Use
Neighborhood Commercial (NCT-3) Use; Downtown General Commercial (C-
3-G) Use; Hayes Neighborhood Commercial (Hayes NCT) Use District, and Public
(P) Use Districts Multiple Height and Bulk Districts (The Hub Plan)
120/400 R-2 Height and Bulk District (30 Van Ness Avenue Project), 85-X Height and Bulk District (98 Franklin Street Project)
The Hub Plan area is bounded by Haight Street from Octavia Boulevard to Gough Street, Gough Street from Haight Street to Page Street, Franklin Street from Page Street to Fell Street, Fell Street from Franklin Street to Van Ness Avenue, Van Ness Avenue from Fell Street to Hayes Street, Hayes Street from Van Ness Avenue to Larkin Street, Market Street from Ninth Street to 10th Street, midblock between 10th Street and 11th Street from Market Street to Mission Street, Mission Street from 10th Street to Washburn Street, a portion of Washburn Street, Minna Street from 10th Street to just past Lafayette Street (with certain lots excluded), midblock between Lafayette Street and 12th Street to Howard Street, Howard Street just north of 12th and 13th streets, and 13th Street to Octavia Boulevard and Haight Street. The Hub Plan largely amends the 2008 Market and Octavia Area Plan of the San Francisco General Plan for the easternmost portions of the Market and Octavia Plan Area. The Hub Plan also amends or adds a limited number of Objectives and Policies that apply to the entire Market and Octavia Plan Area. The overarching objectives of the Hub Plan are to encourage housing, including affordable housing; create safer and more walkable streets as well as welcoming and active public spaces; increase transportation options; and create a neighborhoodwith a range of uses and services to meet community needs. The Hub Plan pursues this vision through changes to current zoning controls in the area to meet plan objectives. This includes changes to height and bulk districts for select parcels to allow more housing, including more affordable housing, as part of the development projects at 30 Van Ness Avenue, 98 Franklin Street, and 10 South Van Ness Avenue. Modifications to land use zoning controls also allow more flexibility for development of nonresidential uses, specifically, office, institutional, art, and public uses.
The plan also calls for public-realm improvements to streets and alleys within and adjacent to the Hub Plan area. The project at 30 Van Ness Avenue (cross streets Fell and Market streets) includes retention of portions of an existing 75-foot-tall, five-story building and construction of a 47-story building with ground-floor retail space, up to
10 floors of office space, and 37 floors of residential space. The project at 98 Franklin Street (cross streets Van Ness Avenue, Market Street, and Gough Street) includes demolition of an existing 100-space surface parking lot and construction of a 31-story residential tower above a five-story podium that would be occupied by new facilities for the International High School (Grades 9–12 of the French American International School [FAIS]). In addition, the 98 Franklin Street Project includes streetscape improvements such as a midblock crossing on Lily Street between Franklin and Gough streets (to connect the new building to FAIS properties at 150 Oak Street, one block west of 98 Franklin Street) as well as improvements on the western portion of Oak Street between Van Ness Avenue and Franklin Street. The Hub Plan also includes increasing the height of 10 South Van Ness Avenue for development of an up to 590-foot-tall tower. The project-specific analysis of the impacts of the 10 South Van Ness Avenue project were evaluated in an EIR (Planning Department case no. 2015-004568ENV) certified on May 21, 2020.