The project is located on a 2.25-acre developed property that abuts the southern edge of the I-10 freeway, in the southeastern portion of the city of Baldwin Park. The proposed project involves the construction of a 65-ft tall, dual faced, digital/LED billboard with associated infrastructure connections. Project operation would include the displaying of alternating LED advertisements on either of side of the billboard and periodic maintenance of the billboard. The project does not propose to alter the existing onsite commercial building (occupied by Ladlaw's Harley-Davidson motorcycle dealership and several rooftop wireless communication antennae). Discretionary actions required by the project include a zone code amendment and development agreement with the city of Baldwin Park and an Outdoor Advertising Display Permit from Caltrans.
(1) The project will have a significant impact on the environment
(2a) An Environmental Impact Report was prepared for this project pursuant to the provisions of CEQA
(2b) A Mitigated or a Negative Declaration was prepared for this project pursuant to the provisions of CEQA
(2c) An other document type was prepared for this project pursuant to the provisions of CEQA
(3) Mitigated measures were made a condition of the approval of the project
(4) A mitigation reporting or monitoring plan was adopted for this project
(5) A Statement of Overriding Considerations was adopted for this project
(6) Findings were made pursuant to the provisions of CEQA
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