Southern California Active Transportation Safety and Encouragement Campaign

Southern California Active Transportation Safety and Encouragement Campaign

Primary goal of this project is to reduce pedestrian and bicycle collisions, while increasing levels of walking and biking in Southern CA. The Project will complement and leverage the unprecedented level of investment that will occur in active transportation infrastructure over the next several years, as a result of the Active Transportation Program, CA Complete Streets Policy, SCAG's Regional Transportation Plan/Sustainable Communities Strategy, local plans and policies, and a growing advocacy community. Project will be designed to achieve four overarching objectives: 1) educate all roadway users on the rules of the road; 2) encourage more people to bike/walk through education; 3) increase public awareness and support for active transportation as a mode of transportation; and 4) build a regional partnership between transportation agencies, health departments, local agencies, non-profits, and private sector partners to cost effectively expand the reach of the campaign. Project would consist of three distinct activities: a Regional Advertising Campaign, a Community Outreach/Tactical Urbanism Campaign, and the development of Active Transportation Trainings and Training Toolkits. It is anticipated that the Project would be implemented in three phases beginning in Jan. 2015 and completed by June 2016.

Imperial, Los Angeles, Riverside, San Bernardino, Ventura